The heart of Pure Fishing is centered on the exceptional products we make and the extraordinary coworkers who support this effort.

The Spirit Lake manufacturing facility was established in Spirit Lake, IA in 1937. This facility manufactures line and bait products and operates 24 hours a day offering 3 shifts comprised primarily of manufacturing operations, as well as several other functional areas:
  • Brand Marketing
  • Customer Service
  • Engineering
  • Finance/Accounting
  • Graphic Design
  • Human Resources
  • Information Technology
  • Materials & Sourcing
  • Product Development
  • Reel Repair
  • Retail Operation