News

  • The People Vote to Get SLOBBERKNOCKERED
    September 12, 2022
    New to ICAST 2022 was the addition of the Anglers’ Choice Award where the angling community was invited to cast their vote on the best product coming out of ICAST – and vote they did. After earning strong respect and winning the coveted Best of Freshwater Hard Bait Category award at ICAST in Orlando for […]
  • THE UGLY STIK WORLD’S LARGEST SANTA CLAUS BASS TOURNAMENT ESTABLISHES WORLD RECORD ON LAKE NORMAN
    December 12, 2020
    Unique and naturally social-distanced holiday event raises more than $15,000 worth of toys donated to Toys for Tots. ‘Twas 13 days until Christmas, on Lake Norman they met, hundreds of Santas with a world record to set. They rode upon boats instead of old sleds while visions of big bass danced in their heads. The […]
  • BERKLEY PRO JORDAN LEE RIDES POWERBAIT MAXSCENT ALL THE WAY TO VICTORY IN MLF’S 2020 GENERAL TIRE WORLD CHAMPIONSHIP
    November 16, 2020
    Largemouth gamble pays off, resulting in a $100,000 payday and a third major championship. Looking at his fourth new lake in four days, Berkley Pro Jordan Lee had a decision to make. After sliding into the championship round of the 2020 General Tire World Championship in the sixth and final spot, Lee had 30 minutes […]
  • New Ugly Tools for Anglers that Fish Ugly
    September 14, 2020
    Fishing isn’t always pretty. Some anglers want tools that look nice on the boat or in their tackle box, but an Ugly Stik fisherman isn’t fooled by looks. They want tools that that stand up to whatever gets thrown at them – from being dropped, left out in the rain, thrown in the back of […]
  • Justin Lucas Caps 2020 MLF Season with MaxScent-Driven Domination in Sturgeon Bay
    July 21, 2020
    Berkley pros fishing PowerBait MaxScent Flat Worms account for four spots in the Top 10. Pretty much anyone who’s ever wet a line has, upon the completion of an unsuccessful day on the water, been regaled with a story about how good the fishing was at some point in the recent past. But if there’s […]
  • PENN’s New Battle III Reel Takes Home Top Honors for Best Saltwater Reel in ICAST 2020 New Product Showcase
    July 17, 2020
    Long recognized for their undeniable strength, smoothness, and durability, the PENN® Battle® spinning reels are revered by saltwater anglers and feared by the fish they meet. The introduction of the next generation, the new Battle III, has been met with great acclaim, including its recent award for Best Saltwater Reel in the ICAST 2020 New […]
  • Hardy Zane Pro Rod and Ultradisc UDLA Reel Take ICAST Honors Zane Pro wins best fly rod, Ultradisc UDLA captures best fly reel.
    ICAST awarded its 2020 best-in-category awards this week with legacy fly-fishing company Hardy taking home honors in two prestigious categories. The stunning Hardy Zane Pro was selected as best fly rod for 2020, while the incredibly light Hardy Ultradisc UDLA reel with its specially designed line guard was chosen as best reel. Both the Zane […]
  • Berkley FluoroShield Wins ICAST Award for Best Fishing Line
    Berkley®’s new FluoroShield™ was voted the best new fishing line in the ICAST 2020 New Product Showcase, awards voted on by members of the fishing media, retailers and other members of the fishing industry. The New Product Showcase awards are presented annually in conjunction with ICAST, which was offered in a virtual setting this year […]
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