News
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PENN® Expands its Spinning Product Line Up, Providing Quality and Value to Anglers
July 10, 2019Iconic fishing and tackle brand, PENN® will debut eight new spinning products for 2019, making saltwater fishing more accessible than ever. The PENN spinning expansion ensures that anglers of all levels can count on quality PENN rods and reels. At any price point, PENN provides best-in-class durability and a superior fishing experience. Several PENN favorites […] -
PENN® Announces New Additions to its Conventional Reel Lineup
Building on the brand’s tradition of leadership and innovation, PENN® launches its new Fathom® II Star Drag Reels and Torque™ Lever Drag 2-Speed sizes. The new reels are additions to existing Torque and Fathom product lines, offering new sizes and colors. The Torque Lever Drag 2-Speed series, made in the USA of domestic and imported […] -
Abu Garcia® Debuts All-New Veracity™ Rods, Infused with Exclusive 3M Powerlux® Technology
New for 2019, Abu Garcia® reveals the next generation of high-performance rods, the Abu Garcia Veracity™ rod series. Complete with premium carbon blanks featuring proprietary 3M Powerlux® 300 resin, the new series of eye-catching rods combines an ultra-light feel with the toughness anglers expect from Abu Garcia. The new Abu Garcia Veracity rod series features […] -
Abu Garcia® Brings Fishing Intelligence to Life in First-Ever Fishing Rod enabled with Bluetooth® Technology
July 8, 2019Abu Garcia is forging a new path with connected rod technology as it rolls out the new Abu Garcia Virtual, a fishing rod with Bluetooth technology that fully integrates with the free ANGLR smartphone app. The new series of rods allow anglers to record catches and mark waypoints in their personal and private logbook with […] -
Berkley® Pro Bass Roster Expands for 2019 Season
January 28, 2019Pioneering fishing brand Berkley is pleased to announce that it has expanded its professional bass fishing roster to 29 anglers for 2019. The pros will represent Berkley throughout the 2019 season on various tournament trails including the Bassmaster Elite Series®, Fishing League Worldwide® Tour (FLW), and the Major League Fishing® (MLF) Bass Pro Tour. The […] -
Abu Garcia® Pro Roster Expands to 31 for 2019
January 25, 2019Legendary brand Abu Garcia has announced that it has expanded is professional bass pro roster to 31 anglers for 2019. The pros will represent Abu Garcia throughout the 2019 season on various tournament trails including the Bassmaster Elite Series®, Fishing League Worldwide® Tour (FLW), and the Major League Fishing® (MLF) Bass Pro Tour. The anglers […] -
Berkley® Expands Pro Bass Angler Roster for 2019
Pioneering fishing brand Berkley has announced that it has expanded its professional roster for 2019, adding 11 new anglers to the team. The new pros will represent Berkley throughout the 2019 Season on various tournament trails including the Bassmaster Elite Series®, Fishing League Worldwide® Tour (FLW), and the Major League Fishing® (MLF) Bass Pro Tour. […] -
Abu Garcia® Signs Seven New Professional Anglers
Powerhouse fishing brand, Abu Garcia, has added seven new bass anglers to its pro team roster. The pros will represent Abu Garcia throughout the 2019 Season on various tournament trails including the Bassmaster Elite Series®, Fishing League Worldwide® (FLW), and the Major League Fishing® (MLF) Bass Pro Tour. The new pros consist of some familiar […]
Pure Fishing, Inc. is a leading global provider of fishing tackle and products with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.
