News
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Hardy® Releases 2019 Limited Edition Trout Perfects
October 31, 2019Four new models feature exclusive Charles Jardine original artwork Hardy®, the iconic fly fishing rod and reel company, announces the release of Limited Edition Trout Perfects reels, all four of which feature original artwork by world-famous artist and angler Charles Jardine. The Trout Perfects will come in four designs, the Brook Trout, Brown Trout, Rainbow […] -
Pure Fishing® Names Jim Murphy in New Role as Director of Fly Fishing
October 11, 2019Pure Fishing® named Jim Murphy the Director of Fly Fishing this week. With 30-plus years of experience, Murphy will be taking over Global Product Development, Global Marketing and North American Sales. The newly created role is expected to increase sales and production of Fly Fishing rods and reels within the Pure Fishing fly fishing brands, […] -
Ugly Stik® Announces New Carbon Rod Technology
September 24, 2019The Lightest Ugly Stik Ever, with All the Toughness You Expect Ugly Stik® announces the new Ugly Stik Carbon rod, the lightest Ugly Stik ever. The new series of rods features a new carbon technology crafted of 100 percent 24-ton graphite, which allow the new rods to be lightweight and 37 percent stronger than other […] -
Abu Garcia® LTD Program Rods and Combos Promise Unmatched Comfort Alongside Iconic Abu Garcia Features
September 17, 2019Abu Garcia® blends its iconic features with custom rod grips by Winn® to bring an improved grip and comfort to the new LTD Program rods and combos. The Vendetta® LTD and Veritas® LTD standalone rods, as well as the Revo® X LTD and Revo® S LTD spinning and casting combos, provide exceptional durability and a […] -
Berkley® Expands its Proven Fusion19™ Line of Terminal Tackle with Newly-Designed Hooks and Jigheads
September 10, 2019Over the last several years, Berkley® has taken the terminal tackle category by storm with the continued performance of its super-sharp Fusion19™ hooks. In 2019, the company delivers more products that give anglers access to the hooking power of Fusion19 in a variety of applications. The new terminal tackle offering from Berkley consists largely of […] -
SpiderWire® Launches New UltraCast® Line Colors
August 30, 2019SpiderWire® launches new colors for its UltraCast® line collection. The SpiderWire® UltraCast®is an evolution in line technology, allowing for a sensitive yet powerful feel. The SpiderWire UltraCast line is crafted from eight tightly woven 100 percent PE fibers, giving UltraCast the unique capacity to launch great distances with very little effort—all while retaining a high […] -
Berkley® Delivers High-Performing New Hardbaits for 2019 with the Tournament-Proven Frittside and the new Berkley SPY
August 22, 2019New for 2019, Berkley® continues to roll out tested, proven new baits that deliver high-performance for specific applications. The standouts in this new line are the Berkley Frittside, designed in concert with legendary crankbait designer and angler David Fritts and the Berkley SPY, a new finesse bait fine-tuned by pro angler Josh Bertrand. A slew […] -
New Abu Garcia® IKE Travel Rods Offer Whole New Level of Freedom
August 16, 2019Abu Garcia® brings fishing to waters large and small, near and far with the new IKE Signature Series Travel Rods. Mike Iaconelli, professional bass angler and Abu Garcia pro staffer, is always on the go and looking for new waters to fish, even in the midst of urban areas – this fish anywhere mentality led […]
Pure Fishing, Inc. is a leading global provider of fishing tackle and products with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.
